grocery focused (the mixed network when area managers by types of production are subordinated to the sales director). In practice all these three basic types of the organization of sales can be combined in various combinations for a of the purposes of logistic strategy of firm.
Structure of distributive channels and networks, a between links of a logistic network in them, and also solutions of logistic management in distribution in many respects define two concepts of manufacturing firm of production: specialization and range.
Distribution is key logistic , including a large amount of elementary and complex activities. The main functions of a logistic of distribution are:
Intermediaries in operations of physical distribution are various specialized transport,, transport-forwarding (logistically firms, the companies of physical distribution, cargo and terminal complexes, the cargo centers, the enterprises for sorting, casing and an of production which are cargo overworking and the other enterprises. The activities relating to a physical can be carried out and resellers.
Modern business with its high level of specialization, as a rule, results in need of use for distributive channels of firm of logistic intermediaries, various functions. Ukrupnenno these functions as it was stated above, it is possible to divide on:
The logic of specialization is based on economy in a and coverage. When the firm specializes on commission of a certain function in distribution (for example, on, it develops the scale and coverage of specific activities for achievement of operational economy. Logistic service includes a big of specialized firms in distributions: wholesale and retail intermediaries, transport and forwarding firms, of physical distribution, the firms which are engaged, sorting, cargo handling, insurance and finance companies, etc.
At creation of the scheme of a distributive network, a choice of channels of distribution of production and logistic intermediaries in distribution it is necessary to consider the whole complex of factors. Here nature of production and demand, the available resources enters, territorial features of sales of products, the characteristic of the involved distributor (the covered, knowledge of goods and the market, technical capabilities, level of contacts with buyers, etc.), existence of information and computer support, etc.
Many firms, are more often large corporations, seek to create the ( distributive networks for providing full over production sales market. However it demands considerable expenses in construction and the organization of warehouse economy, transportation, cargo handling, stockpile management, etc. The majority of firms-proizvodiyoteley therefore prefer to use at the organization of a services of trade and logistic intermediary firms, trying to reserve at the same time property on production on longer sites of distributive canals (in sense of the maximum to final points of sales). In this case there can be conflict situations between firm-proizvodiyotelem and logistic intermediaries in the plan a between them of expenses and profit which permission also is a prerogative of logistic management of firm in distribution.
Each center of consolidation can be defined as the center which goods are grouped or divided into or in which operations, both groupings, and divisions are carried out. Each transfer of freight will be :
All operations connected with transformation of directly material stream to links of a logistic network of a distributive network key logistic activity — physical distribution. Treat these operations (elementary activities): loading, unloading, casing, transportation, forwarding, storage, sorting, complete set, etc. Elementary activities unite in the : transportation, warehousing, a protective, cargo handling, stockpile management and others for the purpose of increase of overall performance of a logistic network and optimization of a of logistic service in distribution.
For consumer goods more typical use in distributive channels of wholesalers and retailers though some firms, the possessing resources, are able to afford direct distribution and sale of production to the population (house farms). Usually, than more mass is demand (or nature of productions, especially branched are distributive networks.